Vijay Chandola
Mon Mar 02 2026
I usually get 3–4 inbound messages every week.
For open roles.
Consulting.
Collaborations.
Speaking.
Advisory.
Not once. Not randomly. Not because of luck.
But consistently. Month after month.
Here’s the exact system behind it.
Most professionals treat LinkedIn like a static CV.
That’s the first mistake.
Your profile is a conversion asset. It should move people from awareness → curiosity → trust → action.
In a typical week, my funnel roughly looks like this:
~200K post impressions (Top of funnel)
~12–13K organic profile views (Middle of funnel)
~4–5 inbound enquiries (Bottom of funnel)
Visibility creates traffic.
Positioning converts traffic.
Here’s what you need to fix:
Don’t write:
Product Manager at XYZ
Write:
Role at ABC Co | Keyword 1, 2, 3 | Your exact USP
Your headline must:
Contain searchable keywords
Signal positioning
Communicate outcomes
It’s not a job title.
It’s a positioning statement.
Structure it like this:
Who you are (1–2 lines)
What problems do you solve
Proof (numbers, scale, impact)
Social proof (brands, platforms, community size)
Clear CTA (DM / email me for…)
And yes - add 1 or 2 line spacing after every 3-4 line para to make it mobile readable.
No one reads walls of text. Formatting affects perception of clarity.
Add:
Your best posts
Case studies
Interviews/talks
Portfolio links
Make it easy for people to validate you.
Because recruiters and decision-makers don’t trust claims.
They trust visible proof.
Visibility increases surface area.
The larger the surface area, the higher the probability of opportunity.
But here’s the nuance:
Don’t post:
5 tips to crack interviews.
Post:
Real scenario breakdowns
Mistakes you’ve made
Frameworks you actually use
Contrarian takes backed with reasoning
Depth signals expertise.
When someone repeatedly sees sharp thinking from you, they subconsciously assign authority.
And authority attracts inbound.
You appear in searches when:
Your keywords match recruiter queries
You engage consistently in your niche
You publish around the same themes
Action steps:
Put primary keywords in headline + about + experience
Write experience bullets in a keyword-rich format
Add skills that appear repeatedly in job descriptions
Comment meaningfully in your domain
LinkedIn rewards topical consistency.
Scattered content = scattered positioning.
Inbound doesn’t come from saying you’re good.
It comes from showing you’re good.
Share:
Case studies
Metrics
Before/after transformations
Lessons from real execution
Today, people hire demonstrated capability - not self-declared competence.
I don’t rely on one viral post.
Everything I get is an outcome of weekly consistency, clarity, and positioning.
Inbound is a lagging indicator of long-term strategy.
If you want opportunities to chase you, stop optimizing for attention.
Start optimizing for discoverability and authority.
That’s what LinkedIn rewards.