Digital Marketing

Job Title: Digital Marketing

Location: Ghatkopar

Department: Sales and Marketing

Experience: 2-3 years

Qualifications and Skills:

 Bachelor's degree in Marketing (Mechanical Engineering background will be a plus point)

 Proven experience (2 years) in digital marketing or a similar role.

 Hands-on experience with social media management and advertising tools.

 Excellent written and verbal communication skills.

 Creative thinking and ability to generate innovative marketing ideas.

 Understanding of video marketing and content creation.

Key Responsibilities

 Develop, plan, and execute comprehensive digital marketing strategies to enhance brand

visibility, lead generation, and online engagement.

 Manage and optimize company social media platforms (LinkedIn, Facebook, Instagram,

Twitter, etc.) with performance-driven campaigns.

 Create, curate, and oversee high-quality content (blogs, articles, case studies, creatives) for all

digital channels.

 Conduct advanced keyword research and implement effective SEO strategies to improve

website ranking and organic traffic.

 Plan and manage email marketing campaigns, newsletters, and marketing automation

initiatives.

 Analyze campaign performance using digital analytics tools and generate MIS reports with

actionable insights.

 Edit and produce high-quality videos and digital creatives for marketing campaigns and social

media platforms.

 Handle and coordinate company participation in exhibitions and trade shows, including stall

planning, promotional activities, branding materials, and lead management.

 Collaborate with sales and internal teams to align marketing strategies with overall business

objectives and revenue targets.

 Stay updated with industry trends, competitor activities, and emerging digital marketing

technologies.