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Director / VP - Product (Growth, Revenue

PW (PhysicsWallah)

Noida, Uttar PradeshOn-sitestaff_plusNot disclosed
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About the role

Role & Responsibilities Stakeholder leadership across functions Drive alignment across Product, Marketing, Sales, DataScience, CRM, and Business. Translate competing priorities into a coherent growth strategy and getdiverse stakeholders moving in the same direction this is the most critical and most complex part ofthe role. PM team building and mentorship Build, mentor, and manage the revenue pod PMs. Set a high bar,create a culture of ownership and structured experimentation, and develop the next generation ofgrowth PMs at PW. End-to-end revenue funnel Own PWs unified growth charter, driving metrics across the full funnel: Acquisition: Signup success rate, CAC efficiency Activation: First session success, early engagement milestones Conversion: Free-to-paid conversion, checkout completion, funnel drop-offs Monetisation: ARPU, renewal rates, LTV/CAC ratio Upsell and cross-sell Build upsell and cross-sell frameworks that surface the right offer to the rightlearner at the right moment maximising lifetime value across PWs learning categories. Conversion optimisation and experimentation Architect A/B and multivariate testing pipelines, pricingexperiments, and personalisation engines to drive continuous funnel uplift. Unified revenue charter Bring SalesTech,Ideal CandidateStrong Growth Product Leader / Growth PM / Monetisation Product Leader profileMandatory (Experience 1) Must have 11 years of Product Management experience, with strong exposure to Growth, Revenue, Monetisation, Conversion or Consumer Growth chartersMandatory (Experience 2) Must have led end-to-end growth funnels including lead generation activation free-to-paid conversion checkout upsell/cross-sell renewal customer lifetime value (LTV).Mandatory (Experience 3) Strong hands-on experience in Conversion Rate Optimisation (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.Mandatory (Experience 4) Must have experience building and scaling monetisation engines such as checkout optimisation, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.Mandatory (Experience 5) Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.Mandatory (Experience 6) Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.Mandatory (Experience 7) Must have worked on high-scale B2C products/platforms (1M MAU preferred) with significant traffic and customer journeysMandatory (Company) Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platformsPreferred (Experience 1) Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred .

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