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About the role
Job Title
Digital Marketing Specialist
Location
Arjan Garh, Delhi
Job type
Full time, Onsite
About us: At Timble Glance , our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.
Key Responsibilities
- Craft and execute digital marketing strategies across channels like SEO, PPC, email, social media, content, and paid media—aligned with business objectives.
- Analyze and optimize campaign performance using metrics-driven insights via tools like Google Analytics, adjusting approaches to maximize ROI.
- Manage cross-channel campaigns , curating product mailers newsletters & other creative for overall enhancement of brand & brand building..
· Manage the following : KPIs, Customer acquisition Cost , Email open & click rates, Conversion rates, Social Media Engagement & growth, Campaign ROI, Customer Retention rate.
- Conduct market research , audience profiling, and competitive analysis to uncover new opportunities and inform messaging.
- Stay current with emerging trends, tools, and technologies in digital marketing to maintain innovative initiatives.
- Report insights to stakeholders—highlighting performance, identifying bottlenecks, and proposing strategic optimizations.
Qualifications & Skills
- Education : Bachelor’s degree in Marketing, Business, Communications, or related field. Certifications in digital marketing, SEO, SEM, or analytics are a plus.
- Experience : Typically 2–4+ years in digital marketing, with proven success in strategic campaign management.
- Technical Know‑How : Familiarity with SEO, SEM, PPC, CMS, email marketing tools; basic comfort with HTML/CSS or design tools is beneficial.
- Communication & Collaboration : Exceptional verbal and written skills, adept at aligning with external partners.
- Project Management : Strong organization, multitasking, and ability to deliver on deadlines across multiple campaigns.
Skills required
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