Marketing Executive -Vadodara

Marketing Executive

We are looking for a proactive and self-driven Marketing Executive to independently manage and execute end-to-end marketing activities. The role requires strong expertise in digital marketing along with exposure to offline and brand initiatives.

Key Responsibilities

• Develop and execute quarterly and annual marketing plans.
• Manage PPC campaigns (Google Ads), SEO, and website optimisation.
• Drive lead generation and track campaign performance (CTR, CPC, CPA, ROI).
• Oversee content creation across digital and offline channels.
• Plan and execute exhibitions, events, and trade marketing activities.
• Coordinate lead management and work closely with the sales team.
• Conduct market research and prepare performance reports.

Requirements

• 3–5+ years of marketing experience (preferably B2B).
• Strong knowledge of PPC, SEO, analytics, and CRM tools.
• Ability to independently manage marketing with high ownership.
• Excellent communication and coordination skills.
• Degree in Marketing, Business, Communications, IT, or related field.