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About the role
Lead Generation & Business Development : Identify and pursue new business opportunities, target accounts, and market segments (OEMs, system integrators, and end-users) Technical Presentations & Solution Design : Conduct product demos, explain complex technical specifications, and recommend custom automation solutions matching client requirements. Commercial Proposals & Negotiation : Prepare technical-commercial proposals, quotes, and handle final contract or pricing negotiations Technical Knowledge : Familiarity with industrial control architecture including PLC (Programmable Logic Controller), SCADA, DCS, HMI, and VFDs
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