Front Desk And Sales Executive

JOB DESCRIPTIONFront Desk & Sales Executive – Gym Department: Front Office / Sales Reports To: Club Manager / Sales Manager Location: Gym / Fitness Club Experience: 1–3 years preferred Job PurposeThe Front Desk & Sales Executive is responsible for managing the gym’s front desk operations, handling member enquiries, generating memberships, providing excellent customer service, and supporting the achievement of club sales targets. Key Roles & Responsibilities 1. Front Desk Operations Welcome and greet members and visitors professionally. Manage the reception/front desk and ensure smooth day-to-day operations. Handle member check-ins, enquiries, calls, and general assistance. Maintain accurate member and visitor records. Coordinate with trainers and other departments to resolve member requirements. Ensure the reception area is clean, organized, and presentable. 2. Sales & Membership Attend to walk-in enquiries, phone calls, online leads, and referrals. Explain gym memberships, packages, facilities, services, and promotions. Conduct gym/facility tours for prospective members. Follow up with leads and convert enquiries into memberships. Achieve individual and monthly membership sales targets. Upsell membership upgrades, personal training, and other applicable services. Maintain proper follow-up records in the CRM/system. 3. Customer Relationship Management Build strong relationships with members and prospective customers. Handle member concerns professionally and escalate issues when required. Support member retention through regular communication and follow-ups. Collect and communicate member feedback to the Club Manager. Ensure a positive and professional member experience. 4. Reporting & Administration Maintain daily sales and lead follow-up records. Submit daily/weekly sales and conversion reports. Track leads, enquiries, follow-ups, conversions, and pending prospects. Ensure all membership documentation and payments are properly recorded. Coordinate with accounts/admin teams regarding membership payments and related documentation. Key Performance Indicators (KPIs)Monthly membership sales target achievement. Lead-to-membership conversion ratio. Number of new memberships generated. Follow-up effectiveness and lead closure. Membership renewal and retention support. Revenue generated through memberships and upselling. Customer satisfaction and service quality. Accuracy of CRM and sales reports. Required Skills & CompetenciesGood communication and interpersonal skills. Strong sales and convincing skills. Customer-focused attitude. Ability to handle enquiries and objections confidently. Good follow-up and relationship-building skills. Basic computer and CRM knowledge. Good presentation and grooming. Ability to work under sales targets. Positive attitude and willingness to learn. Ability to work in shifts, weekends, and holidays as per gym requirements. Qualification & ExperienceGraduate or equivalent qualification preferred. 1–3 years of experience in gym, fitness, hospitality, retail, front office, or sales preferred. Experience in fitness/gym membership sales will be an added advantage. Personal AttributesEnergetic and approachable personality. Professional and well-groomed. Target-oriented and self-motivated. Responsible and punctual. Team player with a service-oriented approach. Confident in interacting with different types of customers.