Ecommerce Marketing Manager

Company Description

YadaSutra Ayurveda is a doctor-led Indian Ayurvedic mother and baby care D2C brand of Neerozhukkil Vaidyasala Pvt. Ltd. (NVPL), built on over 100 years of traditional Ayurvedic legacy. The company focuses on pregnancy care, postpartum wellness, baby care, and Ayurvedic personal care products that combine authentic formulations with modern quality standards. Built for contemporary mothers, YadaSutra blends clinical Ayurvedic expertise, trusted ingredients, and community-led care to support women and babies through every stage of motherhood. Products are available through www.yadasutra.com and leading marketplaces. YadaSutra's vision is to become India's most trusted Ayurveda brand for mother and baby care.

Role Description

The E-commerce Marketing Manager – D2C Growth & Team Leadership is a full-time, permanent role based in Bangalore, with an initial 3-month allocation at the Cochin head office. Reporting to the Managing Director, you will run YadaSutra's online store as a business, lead the marketing team behind it, and take ownership of marketing-led revenue.

The role covers the full e-commerce growth engine, from catalogue and conversion to campaigns and customer retention. You will manage the Shopify store (products, collections, landing pages, offers, apps and analytics), keep the catalogue accurate and high quality, and plan inventory with the operations team so bestsellers stay available and slow movers are cleared with the right offers. You will track margins by product and category and guide pricing, discounts and bundles to protect profitability.

You will improve conversion rate, average order value and the full customer journey through A/B tests on landing pages, product pages, offers and checkout, and work with CRM and retention channels such as WhatsApp, email and SMS to drive repeat purchase and lifetime value. You will build marketing strategies and campaign calendars, plan launches and seasonal campaigns, and coordinate performance marketers or agencies, content creators, scriptwriters, video editors and UGC contributors so that media, creative and the store work together. You will guide UGC concepts, ad scripts and creative direction, and build a library of tested creatives and learnings.

As a team leader, you will set targets, delegate responsibilities, run weekly planning and review meetings, coach team members, support hiring, and define KRAs and KPIs with HR. You will track CAC, ROAS, conversion rates and revenue, prepare weekly and monthly reports with clear insights and next actions, and work with finance and management on budgets and the profit impact of marketing decisions. You will also protect the YadaSutra brand voice and visual identity, and make sure all product pages, ads and content follow applicable regulations for Ayurvedic, baby and personal care products and platform policies, avoiding unverifiable health claims and getting messaging approved by the medical team where needed.

Qualifications

• Minimum 2 to 3 years of experience working directly in D2C brands, ideally in beauty, skincare, personal care, wellness, or mother and baby care.
• Strong hands-on Shopify skills, including products, collections, landing pages, offers, apps and analytics.
• Proven ability to lead and develop a marketing team, including setting targets, delegating, reviewing quality and managing deadlines.
• Strong understanding of D2C e-commerce, including catalogue development, category management, inventory planning and margins.
• Working knowledge of Meta and Google ads, GA4 and D2C unit economics (CAC, LTV, AOV).
• Good understanding of UGC, short-form video, scripting and campaign storytelling.
• Experience with CRM and retention tools (WhatsApp, email, SMS) and with managing agencies or freelancers.
• Strong analytical and problem-solving skills, with ownership of results and clear communication.
• Fluency in English; knowledge of Malayalam is an advantage.
• Bachelor's degree in Marketing, Business, Commerce or a related field (MBA preferred).