Google & Meta Ads Performance Marketer

What We Are Looking for in the Candidate

Experience Level

• 1.5 – 2.5 years of hands-on performance marketing experience
• Independently managed live Google & Meta ad accounts
• Experience working in a startup, SME, or agency environment preferred
• Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

• Strong experience in Search Ads
• Working knowledge of Display & Performance Max
• Experience with Remarketing campaigns
• Basic understanding of YouTube Ads
• Conducted keyword research independently
• Implemented negative keyword strategies
• Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
• Monitored CPA, ROAS, CTR, Quality Score
• Managed and optimized campaign budgets regularly
• Set up and verified conversion tracking

Meta Ads Expertise (Primary Requirement)

• Hands-on experience with Facebook & Instagram Ads
• Built full-funnel campaigns (Awareness to Conversion)
• Created Custom & Lookalike audiences
• Implemented retargeting strategies
• Installed and monitored Meta Pixel
• Optimized based on CPL, CAC, ROAS
• Improved campaign performance using data insights

Tracking & Analytics Knowledge

• Experience with Google Analytics
• Basic working knowledge of Google Tag Manager
• Understanding of conversion tracking setup
• Knowledge of attribution models
• Ability to read and interpret funnel metrics

Performance Optimization Skills

• Daily campaign monitoring
• Budget allocation between campaigns
• Scaling profitable campaigns
• Pausing or restructuring low-performing ads
• Conducting A/B testing (creatives & copy)
• Identifying funnel drop-offs

Reporting & Data Mindset

• Can prepare weekly performance reports
• Provides insights, not just numbers
• Makes data-driven decisions
• Comfortable explaining performance metrics clearly