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About the role
Job Title
Marketing & Brand Strategy Manager
Location: Arjan Garh, Delhi
Job type
Full time, Onsite
About us: At Timble Glance , our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.
Key Responsibilities:-
· Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.
· B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.
· Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).
· Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.
· Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.
Stakeholder Management:
Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.
Required Skills & Expertise
- Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
- Strategic Depth: Proven track record in Media Planning and Brand Architecture .
- Analytical Rigor: Ability to translate raw data into actionable growth insights.
- Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.
Qualifications
· Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.
· MBA in Marketing or a related field is highly preferred.
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