Social Media Manager Content & Digital Marketing

Social Media Manager Content & Digital Marketing **Company:** PropertyAngel Management Pvt. Ltd. **Location:** Bangalore **Employment Type:** Full-time | Permanent **Salary:** 23,000 40,000 per month About PropertyAngel PropertyAngel is a Bangalore-based PropTech company providing end-to-end property management services to residential property owners. Established in **2014**, we currently manage over 2,500+ crores of residential assets**. Our objective is simple make owning and managing a property easier, safer, and more transparent. The Role We are looking for a **creative, commercially aware, and data-driven Marketing Executive** who can take ownership of PropertyAngel's social media and contribute directly to the growth of the brand. We want someone who can **research what our audience cares about, identify content opportunities, create engaging content, grow our audience, generate organic leads, analyse what is working, and continuously find better ways to grow**. Social media and content, growth marketing, analytics, online reputation management, performance marketing, and SEO will be the primary focus of the role. What You'll Be Responsible For 1. Social Media, Content & Organic Growth

• Own and manage PropertyAngel's presence across **Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms**.
• Research our target audience, competitors, real estate trends, customer questions, and trending topics to identify content opportunities.
• Plan and maintain a structured **social media content calendar**.
• Conceptualize, create, and publish **reels, videos, posts, carousels, stories, and other engaging content**.
• Write compelling hooks, captions, scripts, and social media copy.
• Create content around **property ownership, rentals, property management, real estate, investment, and relevant trending topics**.
• Develop content designed to increase **views, reach, engagement, followers, brand awareness, and organic enquiries**.
• Understand what makes content perform and continuously experiment with **topics, hooks, formats, creatives, and distribution strategies**.
• Perform basic **image and video editing** and coordinate with external/internal creative resources when required. 2. Growth Hacking & Lead Generation
• Constantly look for **creative and cost-effective ways to grow PropertyAngel's digital presence and generate leads**.
• Experiment with new content formats, platforms, collaborations, campaigns, communities, and distribution opportunities.
• Convert successful experiments into repeatable growth initiatives.
• Think beyond followers and views understand how marketing activity can contribute to **enquiries, qualified leads, and business growth**. 3. Analytics & Sales Funnel
• Track key metrics including **reach, views, engagement, follower growth, website traffic, enquiries, leads, CPL, and conversions**.
• Analyse why certain content and campaigns perform better than others and use those insights to improve future activities.
• Understand and track the journey from **content engagement enquiry lead conversion**.
• Work with the sales team to understand **lead quality and conversion performance**.
• Prepare simple, meaningful reports that highlight **what worked, what didn't, why, and what should be done next**. 4. Brand & Online Reputation
• Monitor PropertyAngel's online presence across social media, reviews, comments, and other relevant platforms.
• Respond to **comments, messages, reviews, and online interactions** in line with the company's communication standards.
• Maintain a consistent brand voice across digital channels.
• Identify potential reputation issues early and coordinate appropriate responses. 5. Performance Marketing
• Manage and monitor PropertyAngel's **Meta and Google Ads campaigns**.
• Understand campaign objectives, audiences, creatives, budgets, and performance.
• Track **CPL, conversions, lead quality, spend, and ROI**.
• Review campaign performance and ensure campaigns are continuously being optimised towards business objectives.
• Coordinate creatives, messaging, campaign requirements, and performance reviews. 6. SEO & Digital Marketing
• Have a working understanding of **SEO, keywords, search intent, and content optimisation**.
• Support website content, blogs, email marketing, and other digital initiatives when required.
• Keep up with changes in **social media, digital marketing, AI tools, content creation, and consumer behaviour** and identify opportunities relevant to PropertyAngel. Who We're Looking For
• **13 years of experience** in social media, content marketing, digital marketing, or a similar role preferred.
• Strong understanding of **Instagram, Facebook, LinkedIn, and YouTube** and what makes content perform on each platform.
• Someone who genuinely enjoys **researching and creating content**, not just publishing it.
• Strong written communication and the ability to turn ideas into engaging **hooks, captions, scripts, and .