Marketing Executive-Performance Marketing

Job Requirements

Manage and optimize performance marketing campaigns across marketplace platforms such as Amazon, Flipkart and other relevant e-commerce channels.

* Drive GMV, sales and traffic through efficient deployment of advertising budgets.

* Monitor key performance metrics such as

* ROAS / ACOS

* Spend

* Sales / GMV

* Impressions

* CTR

* CPC

* Conversion Rate

* Analyze campaign, SKU, keyword and targeting-level performance to identify opportunities for optimization.

* Manage budgets, bids, targeting and campaign structures to maximize campaign performance.

* Identify high- and low-performing SKUs, categories, keywords and campaigns and take corrective actions.

* Work closely with e-commerce, category, sales, merchandising and creative teams to improve campaign performance.

* Support marketplace event planning and execution during key periods such as Big Billion Days, Great Indian Festival and other major sales events.

* Prepare regular performance reports and translate data into clear business insights and actionable recommendations.

* Continuously experiment with targeting, bidding, creatives, budgets and campaign structures to improve campaign efficiency.

* Stay updated on marketplace advertising platforms, new features and evolving performance marketing practices.