Digital Marketing Executive

Job Title: Digital Marketing Executive

Experience: 1 -3 Years

Location: Ahmedabad

About Xelentor Technologies

Xelentor Technologies is a growing IT solutions company specializing in web and mobile app development. We work with global clients and deliver innovative, scalable, and high-performance digital products.

We are now expanding our marketing team and looking for a Digital Marketing Executive who can manage our online presence, generate leads, run paid campaigns, and improve our brand visibility.

Key Responsibilities (Based on Your KRA)Social Media Management

• Create and publish monthly social media posts
• Plan the monthly content calendar
• Improve engagement and follower growth

Lead Generation

• Run and optimize Google Ads, Meta Ads, and LinkedIn Ads
• Generate qualified leads through paid campaigns
• Maintain cost-effective campaigns and improve conversions

SEO & Website Optimization

• Perform on-page and off-page SEO
• Conduct keyword research and competitor analysis
• Improve website traffic and ranking performance

Content Marketing

• Create or coordinate content for blogs, website pages, and social media
• Publish consistent blogs and optimize website content
• Support content planning with the design team

Analytics & Reporting

• Track performance using Google Analytics (GA4) and Search Console
• Prepare weekly and monthly performance reports
• Provide actionable insights to improve ROI

Email Marketing

• Plan and run email campaigns and newsletters
• Manage audience segmentation and automations
• Track open rate, clicks, and engagement

Brand Presence

• Manage company listings on platforms like Clutch, GoodFirms, Glassdoor
• Maintain online profiles and ratings
• Support PR and branding activities

Learning & Growth

• Stay updated with digital marketing trends and tools
• Complete relevant certifications to upgrade skills

Key Skills Required

• SEO (On-page & Off-page)
• Google Ads / PPC
• Meta Ads
• Social Media Marketing
• Content Writing / Editing
• Basic designing knowledge (Canva/Figma preferred)
• Google Analytics & Search Console
• Good communication and analytical skills

Qualifications

• Certifications in Digital Marketing / Google Ads / SEO preferred
• Experience in an IT, marketing, or advertising industry is an added advantage

Regards

HR Shivangi Bhandari

Xelentor Technologies